Friday, May 21, 2010

Google's Clean Energy Initiatives

Powering a Clean Energy Revolution @ Google

Business as usual will not deliver low-cost, clean, renewable energy soon enough to avoid devastating climate change. In fact, even producing large amounts of electricity from renewable sources won't make a difference unless we can find a way to make it cheaper than electricity from coal. That's why in 2007 launched RE C, an initiative aimed at creating utility-scale renewable electricity that is cheaper than coal.

RechargeIT's RechargeIT initiative is aimed at accelerating the adoption of plug-in vehicles and "smart charging" applications. Transportation related greenhouse gas emissions are responsible for roughly one third of greenhouse gas emissions in the United States and at least 20% globally. We believe that plug-in hybrids capable of running on electricity are the best near term option for significantly reducing greenhouse gas emissions from the transportation sector.

Google PowerMeter
Google believes consumers have a right to access detailed information about their home electricity usage throughout the day - to help them save money and make smart energy decisions. Google is developing a prototype product called Google PowerMeter that allows people to see detailed home energy information in near real-time right on their computer.
Combined with their first device partner the TED 5000 - The Energy Detective device from Energy Inc. can help you understand your electricity usage to save energy and money.

Clean Energy 2030
The U.S. has a real opportunity to transform our economy from one running on fossil fuels to one largely based on clean energy. The energy team at Google has been crunching the numbers to see how we could greatly reduce fossil fuel use by 2030. Our analysis suggests a potential path to weaning the U.S. off of coal and oil for electricity generation by 2030 (with some remaining use of natural gas as well as nuclear), and cutting oil use for cars by 40%. Over 22 years this plan could generate billions of dollars in savings and help create millions of green jobs.

Solar Panels
In the summer of 2007, with an eye toward bringing solar power into the mainstream, Google switched on one of the largest corporate solar installations in the United States at our Mountain View headquarters. Their 9,212 solar panels produce 1.6 MW of electricity, which is enough to power approximately 1,000 average California homes. It reduces their carbon emissions and makes good business sense too; the installation will pay for itself in about 7.5 years.

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